Monday, 6 December 2010

Timeline for Commentary

Overall plan

We plan to have the questions on a black canvas, while one of us reads out the question.
We have also decided to include some soft jazz from Garageband, underlying the background to make the commentary less dull. All of us will be included within the commentary, speaking about the content within the four questions given to us.

Planned Timeline

0-30 seconds : Introducing characters and explaining the music video in general.

30 seconds - 2 minutes 30 : This will include the title for the first evaluation question, explaining : the genre of our music video, the conventions of our product, original ideas that 'challenge' conventions (animation, text on screen) of real examples bands in this genre e.g. The Killers and U2.


2.30 - 3.30 :The title of the second evaluation question, explaining how the ancilliary products link together in terms of design themes and images. Also the usage of stills and Polaroids. We will fad the footage out and show examples of how we did that by showing the actual products.

3.30- 4 : explaining the feedback we got from Amar and Andrea explaining the good points of our rough cut video (good acting and lip syncing) but then explaining the improvements we should make (shortening the duration of shots, adding a collage of pictures eg Polaroids)

4 minutes onwards : This will include the answer to the fourth question, explaining the consistent technologies we used in out media products ( final cut express, photoshop) but also outlining the new technologies we used ( DeFont.com and Polariod.net) and how these greatly helped us produce our products effectively. After possibly suming up our points that we made.

Feedback for Oli on Evaluation

Question One - Start by outlining the conventions of an indie music video, cite some of the examples you looked at (be specific and use screen grabs) and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed.
Talk about the choices you made about your engagement with the conventions of indie music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.

Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Feedback for Luke Bowers on Evaluation

Question One - Start by outlining the conventions of an indie music video, cite some of the examples you looked at and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed.
Talk about the choices you made about your engagement with the conventions of indie music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.

Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Feedback for Des on Evaluation

Question One - Start by outlining the conventions of an indie music video, cite some of the examples you looked at and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed.
Talk about the choices you made about your engagement with the conventions of indie music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.

Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Feedback on Evaluation for Luke Butcher

Question One - Start by outlining the conventions of an indie music video, cite some of the examples you looked at and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed.
Talk about the choices you made about your engagement with the conventions of indie music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.
Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Thursday, 2 December 2010

Analysis of DVD commentary Groups S1-21,

Group S1-21

Group S1 - 21's approach is very dull, and they seem unscripted as they pause between sentences. Using words for example 'like' and 'umm' this gives off an unprofessional style to when they are talking about their video. The first person commenting on the music video speaks unclearly and seems very laid back when speaking, this is ineffective as the viewer might not be able to understand what he is saying. In this commentary it fades to black too often, which we believe to be unnecessary as it is not needed. Overall this seems very bland and potentially could bore the viewer, as it flicks from each commentator and just seems boring to watch. Even though they answer the questions the viewer wouldn't be that interested in what even if it was good information, its because the way in which they present the information.


Picture 1

Group P1-04

This commentary contrasts to the previous group S1-21, as they seem to give off a more personal touch. For example they show what it was actually like to be 'behind the scenes' in their production, which could keep the viewer interested in what they are about to comment on. With this and the actual information they are presenting, it creates a great combination to entice the viewer. The commenter's showed the ability to pronounce what they would say in writing, very well and for obvious reasons is a great attribute in when being filmed as they can show their reasons behind their ideas with passion. Also including the questions in the video, makes the viewer understand what they are talking about.

Picture 2

evaluating and comparing two commentarys

S1-19 Commentary
  • The use of title screens to answer the questions was unique and effective. It helps structure the commentary, and helps the examiner to tick marking points.
  • Great use of montage, helps the audience understand key points and makes the appearance of the commentary much more enjoyable.
  • However, the room has a slight echo, which makes understanding a little difficult
  • The variance of shots are effective.
Picture 19

S1-23 Commentary
  • Better location for commentary, resulting in a better understanding.
  • Good use of video playing in the background.
  • Limited variance of shots, makes the commentary seem larthargic.
  • No stills, hard for examiner to recognise marking points and audience to stay focused.
 Picture 41

Music Video Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media products have many aspects that are conventional to real media products of this genre of music, which in our case 'Indie boy band'. We researched bands in this genre such as 'The Killers' and even the band who made the song for out video who were 'The Thrills', By doing this conventions were easily identified. Camera focus on the lead singer was something we found to be essential in our music video, as it relates to one of Goodwin's points of 'selling the artist'. Also with the costumes we chose to use subtle and natural colours, from analyzing these other bands we found that this is what is conventional. However we wanted to create our own style that was different to other media in this genre, and so we added some animation into our video to mix things up. For example the hearts and the broken beer bottle were pieces of animation, we chose to do this as it relates to one of Goodwin's points of 'visuals to lyrics' and by using animation it differentiates our music video from other music videos in this genre.

2. How effective is the combination of your main product and ancillary texts?

Our combination of our main product to our ancillary texts which are the Digipak and Magazine article, are effective in complementing each other. The themes we used in our music video are similar in each of the products using dark but subtle colours on the article and digipak. We felt using pictures taken on the day of production would work best on our ancillary products as the music video would be linked to the digipak and the article, and so we produced polariods to differentiate our products from other videos in this genre. We thought it would be a great way to make the link between all three of our ancillary texts. As a result our products have an effective combination together.

3. What have you learnt from your audience feedback?

We were able to get positive feedback and areas for improvement from different sources. One being the analysis from Amar of our rough cut version of the music video. He gave good feedback by saying the variation of shot types and the overall performance from actors was defiantly good, which we felt was good to have said to us. Also the lip syncing at this stage was at high standard, which many people could find to be difficult. However he did give areas for improvement that could improve our music video, one example being Increasing cuts to differentiate shots. This was benficial as he gave the exmaple of an audience watching MTV for example, might get bored and could potentially change the channel because a shot lasts 20 seconds or more. Also the addition of some 'montage' shots from the pictures we had taken for our digipak as this could shorten help with the duration of shots. As we already had some pictures in our music video, they were scattered all over the sequence which seemed random. He suggested to create one or two sections that lasted longer, as the audience could then see why we included the pictures. One final piece of imporvement he suggested to include was to improve on the creation of the animation of the broken beer bottle and the hearts, and so we faded out the pieces of animation and crated more frames of each picture to smoothen out the flow and movement of the pictures.


4. How did you use new media technologies in the construction and research, planning and evaluation stages?

We used various new technologies in the production of our media products. For example using Defont too choose a good font style for our digipak and magazine article, as it had different font styles that other groups might not have chosen. Using this greatly benefited us, as it allowed us to have a more creative in using different font styles, and this links to our idea of adding something different to our music video. Also the use of Photoshop for manipulating pictures in our magazine articles, the digipak and also this was essential for the animation part of the music video. However there were limitations to using Photoshop, one example was how we had to manually cut out the pictures we had captured beforehand, from the background of the picture. Which did prove to be difficult and was also time consuming which at the final cut stage was inefficient. Another new technology we chose to use for the construction stage of our music video was the Polaroid.net website. This enabled pictures to be turned into a polariod picture, as we felt this corresponded to the genre of out music video. To help us plan out how we would make our music video and ancillary texts, we used blogger.com where we are able to publish all plans we made for our products and also out research into real examples of videos in this genre. By using this it broadend out creativity as we culd unify all our ideas and plans, therefore we were able to add missing information and progress to make our products. Using Final Cut express was essencial in constructing our music video, as this software alowed us to bring together what we had produced. For example the polariods and the pictures that we used for the animation, overall final cut allowed us to create a effective and well synched music video.

Blog check T1-32

  • Add images to your digipack analysis + you must label it correctly.
  • Include sketches of your ideas for both the magazine poster and digipack
  • Blog Amar's feedback
  • Blog all polaroids + the application used.
  • Add images to support target audience
  • Fix the broken/unavalible photos from flickr
  • DVNO poster + digipack needs to be explained
  • add images to hype williams post and embed one of his viedos and analyse it
  • Bowers, Butcher and Des need to analyse they're own music video

Amar's feedback

  • Increase cuts to differents shots - audience watching MTV don't want to get bored and change channel because a shot lasts 20 seconds or more.
  • Add more animation - having few parts with animation can make it look a little random, include love hearts, beer bottles, American football ect.
  • Could add lyrics on screen - when chorus plays, put words scattared on screen to conect video to lyrics, one of Goodwins six points to a successful music video.
  • Great use of varient shots.
  • Maybe use still photographs for montage - rather than have random still images appear in the music video, have a montage of poloroids.

Music Video Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



Our media product is closely linked to many typical conventions used in the media today, especially for our genre, which is indie boy band. We, as a group thought it would be beneficial to stick to the codes and conventions in which are a very well structured guideline for what is widely received by the audience.If we were to have challenged too many conventions, despite drawing up attention for being different we felt that it would overpower the song and the artists wouldn't receive as much recognition and credit as deserved for the song as they would be remembered for their videos rather then there musical abilities, so with this in mind we made sure to include the artists in most shots to raise their reputation and put their face on the music scene. However, we did attempt to make original ideas to the music video, magazine poster and digipack to add our own style, and influence to the genre and add to the conventions. Examples like bringing in animation instead of using real instruments to add originality. Conventions we followed were of the 'Indie' genre where we looked at inspirations such as bands like 'The Killers', 'U2' and 'The Thrills' . The conventions that these examples use are similar costumes which is dull, smart and fashionable. Conventions that we used in the digipack were, Polaroids that we used in the main product. This was to make a relationship between the ancillary products and main product.





2. How effective is the combination of your main product and ancilliary texts?

The combination of the final video and the ancillary texts is effective as by  following the coventions of our genre we kept subtle colours throughout the video and kept this in our digi pack and magazine article,we also made our digi pack in such a way so that there was a conection with the final video as the poloroids in which we made from a website( ) helped to maintain the correlation of the two and ultimately link the products so that they work together.We felt using pictures taken on the day of production would work best on our ancillary products as the music video would be linked to the digipak and the article, and so we produced polariods to differentiate our products from other videos in this genre. We thought it would be a great way to make the link between all three of our ancillary texts. As a result our products have an effective combination together.


3. Whay have you learnt from your audience feedback?


We were able to get positive feedback and areas for improvement from different sources. One being the analysis from Amar of our rough cut version of the music video. He gave good feedback by saying the variation of shot types and the overall performance from actors was good, also he said that our lip synching was very good which was extra good as many other groups had struggled with theres.

however there was also some things that he believed would be in out best interests to change these where mainly to do with the legths of the shots, this was because our rough cut had shots that lasted way too long. we learnt that you cannot have too long shots as the audience would get bored and that its alot more effective when having all different shots making the shots fast flowing to keep the audience interested. for example on MTV if this happens the audience might get bored and could potentially change the channel because a shot lasts 20 seconds or more. As we already had some pictures in our music video, these were scattered all over the sequence which seemed random. He suggested to create one or two sections that lasted longer, as the audience could then see why we included the pictures. He also told us to use more original ideas. in which we responded by adding more animation to make it look less random, we also added lyrics that played on screen to bring originality which is one of Goodwin's six points to a successful video.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Firstly we use http://www.blogger.com/ to blog our ideas, planning, constructing and evaluating our media product and ancillary products. Planning was a large part of the projects with practise ideas for the ancillary products. We blogged all of our research which included past examples of the main product and ancillary products of both professional artists and students. Final Cut express which was essencial in constructing our music video, as this software alowed us to bring together what we had produced. For example the polariods and the pictures that we used for the animation, overall final cut allowed us to create a effective and well synched music video. We used Photo-shop to structure and develop our ancillary products: digipack and magazine poster. When making the digipack we altered the image of the theme park to personalize the digipack. We created the Polaroids to list the track listings which went with the images in the video and the images in the digipack.

Four Evaluation questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product is conventional, throughout our music video we used different strategies to make our video come across as a stereotypical 'Indy boy band' music video. As a group, we believed that the conventions of a typical 'inde' music video are as follows; Using bleak, original locations, in order to make focusing on the main artist much more simple and effective. Band members wearing ordinary clothes, such as jeans, blazers, plimsoles etc. These costumes where possibly used to show the personality of the indie genre, indie is not a genre that seems to spring out and grabs people attention, unlike the 'pop' genre. a good example of this would be 'Lady Gaga.' In order to make our own music video seem conventional and proffesional we added things that made our video seem more typical for a indie music video.These included; the use of darker, subtle colours, when looking through and analysing other current boy bands such as; the killers and U2. We noticed that their videos where quite mild and dull colour-wise. I think that the use of these colours brings out and focuses the audiences attention more on the artists. And also represents the bands personality within the genre, and within the music industry. Our costumes also show signs of convention. we decided to wear the typical, skinny dark jeans with a dark hoodie or blazer. usually indy bands don't surprise audiences with their outfits, so as a group we decided to stay conventional. On the other hand, we decided to add a hint of animation to our music video. this may be seen as unconventional as not many bands in the indy genre have used animation in their music videos. However we decided that animation would give our music video a slight unique factor. we also became conventional in our digipack, using the dull colour of light grey, maybe represents the costume in our music video. Like i said, the indy genre trying to stay hidden almost. unlike the pop videos with their bright colours. And the same as in our magazine ad, a very simplistic but yet effective way to go about one of our ancillary texts. Our fonts in both digipack and magazine ad, tried to link in with our music video and theme, especially down the spine of the digipack. we searched for a 'Fairground' font that would match the rollercoaster look, which was on the front of the digipack.     

2. How effective is the combination of your main product and ancillary texts?

I belive both our music video and our ancillary texts are stongly linked to make our media project as a whole seem effective. The use of polaroids in our digipak, was one of many things we decided to add, to make our video and ancillary texts combine. Yet again the use of bleak, subtle colours, especially on our dvd cover where used this colour pallet to focus more upon the main factors within our ancillary texts and video itself. these include; the main artist in the video, and the title on the dvd case. We tried our best to maintain a state of convention between both our music video and the ancillary texts. We did this by using fonts and themes which we thought matched and linked to our 'indy' genre when constructing our ancillary texts.  When deciding on these factors, as a group we decided to stay as conventional as we could, but also tried to add a little something extra, to make our music video stand out from others. For example, the use of polariods. Very few music videos, magazine ads and especially digipacks have used polaroids before. We thought it would be a great way to make the link between all three of our ancillary texts. I belive that this worked well, i believe that if a random person was to look and watch all three of our ancillary texts, he/she would see the link very clearly, thus leading to band recognision. When talkin to our group members, we tried to find a way to represent our band. We realised the name of our band 'The Thrills' should show that the band should be lively and fun. We tried to show this by using the rollercoaster/fairground look in our digipack. The use of animation in our music video, and finally the simple but effective polaroid in the magazine ad.    
3.What have you learnt from your audience feedback? 

Looking back at our groups audience feedback, I have learnt that it is best to use too much detail than too little, for example from amars feedback, we notided that our video was weak, simply becasue of the long durations of each shot. As a group we decided to take as much footage and as many still photos as we could, to slot them in where appropriate when possible. This made our footage less tedius and more enjoyable. 'Add more animation - having few parts with animation can make it look a little random, include love hearts, beer bottles, American football ect.' this part of amars feedback showed me that alot of animation can make the video seem more realistic. At one stage, we had a limited use of animation that made our footage seem 'amatuer' however we decided to add as much animation as we could, to make our video seem more realistic. We also received some valuable feedback from peers. One person told us that he thought the animation was a little 'lack lustered'. This made us look and re-think our strategy when adding our short clips of animation. This piece of feedback resulted in us fading in and out our short bursts of animation, to make it look little more proffesional, and a little more interesting for the audience. Andrea really did put us on the right lines with our music video, after the first couple of lessons we really didnt have any ideas as to what we was going to add in our music video. However after many discussions with andrea, we locked down an idea and stuck too it, without these discussions and feedback, are group would have really struggled to produce a successful music video, as we would all have been disagreeing with each other. Andrea also helped us vast amounts with our digipack, font wise me and oli really struggled to find the 'perfect' font, yet again andrea put us on the right lines, and with help, we shortly found a good solid font, which as a group, we thought was effective.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

We used many more internet websites when constructing our media project, expecially in the ancillary texts. for example we used a new website called 'Dafont' when constructing our DVD case. this site had many diferent and unique fonts which where better when finding a special font for our title case.We also used 'Flickr' when uploading pictures to our blog, this was a new website which i have never used and seemed very easy to use. Without the use of this website, it would have enabled us to add images to our blog, resulting in poor analysis and examples. Also planning was a massive factor which enabled us to produce certain things when making our music video. For example a lack of shots. when editing our final piece, we realised we needed many more shots, in order to match amars feedback and making our shots shorter. this meant we had to borrow a camera and go onto college campus and shoot some footage, which in my opinion didnt really fit in with our original footage. On the other hand, this may have made the video seem more creative and different.

Wednesday, 1 December 2010

Music video evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media products try to follow some conventions of real media projects to let the audience know the type of genre, the genre of band we are attempting to be and to follow professionalism in our products. However,  we did attempt to make original ideas to the music video, magazine poster and digipack to add our own style, and influence to the genre and add to the conventions. Examples like bringing in animation instead of using real instruments to add originality which we believed worked.
Conventions we tried to stick by were of the 'Indie' genre where we looked at inspirations such as bands like 'The Killers', 'U2' and 'The Thrills' themselves. The conventions that these examples use are similar costumes which is dull, smart and fashionable. They use very isolated locations especially in 'Human' by the killers, they locate the majority of their video in a desert. I chose the location of a darker alleyway in the center of Cambridge which created a Indie atmosphere without making it too 'gothic dark', I feel this followed conventions of our genre. I believe this is a metaphor for an 'empty' genre. The characteristics of Indie genre is modified rock: 'sex, drugs and indie'. We portray this in our video with still images, whereby sex is portrayed by 'Ann summers', hate is expressed by isolation and depression and love is expressed by food!
Conventions that we used in the digipack were, Polaroids that we used in the main product. This was to like a relationship between the ancillary products and main product. The back canvas used in the digipack was of a theme park. We thought this created a relationship between the Band name, the band album and some songs of the band. We edited the theme park poster to Grey to follow dullness, a convention typical of the indie genre. 

2. How effective is the combination of your main product and ancillary texts?

Our music video and ancillary products: the magazine poster and digipack, both try to follow conventions of 'indie' genre. They both focus on inspirations from 'The Thrills' to follow what type of band they are and add our own originality to the main products and ancillary products. We aimed at linking Polaroids used in the montage of the music video and using them on the back of the digipack.
We used www.dafont.com which helped us pick a unique font to match the genre in the video and match the characteristics in the digipack.
We used a 'theme park cartoon' for the main image on the digipack to represent subtly 'The Thrills'. This was the main theme for both the main product and ancillary products. The magazine poster tries to use a simple but effective approach to a successful poster. It contains an altered image of the band edited in Photo-shop to represent the Polaroid them used in the main product and the digipack.
We focused on Goodwin's point of focus on the artist on both ancillary products and main product. The main product focusd on the artist by aving the camera focused on the artist for the predominant period. In the ancillary products especially the magazine advert it focuses on the band.

3. What have you learnt from your audience feedback?
We received feedback from two media teachers and a person who is a professional in the area of music videos. Amar told us to improve the pace of the product to make it run faster and smoother. He said 'When watching MTV and watching a music video, shots that play for too long can cause the audience to change channel quickly'. We decided to quicken the pace of shot duration and use a verity of more shots. He also told us to use more original ideas. We decided to add more animation to make it look less random and also we added lyrics that played on screen to bring originality which is one of Goodwin's six points to a successful video.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Firstly we use http://www.blogger.com/ to blog our ideas, planning, constructing and evaluating our media product and ancillary products. Planning was a large part of the projects with practice ideas for the ancillary products. We blogged all of our research which included past examples of the main product and ancillary products of both professional artists and students. We blogged the conventions of our favourite genre which was Hip Hop which included Hype Williams research.
We used final cut as editing software which helped us structure the music video. It abled us to create the animation instead of using Istop motion. The animation was created by making the images in photo shop and 'moving' the images to make then appear in the video as real products such as the drum kit.
We used Photo-shop to structure and develop our ancillary products: digipack and magazine poster. When making the digipack we altered the image of the theme park to personalize the digipack. We created the Polaroids to list the track listings which went with the images in the video and the images in the digipack.

Monday, 29 November 2010

Our Magazine advert

This is our final version of our magazine advert :

13T1-32 Music Magazine Advert

Digipak

 Digipak

13T1-32 Music DVD Cover

Music video feedback

The feedback that we received was very helpful to how we could change and develop our music video. Amar who is an expert in this field of the industry looked at our piece and gave the following suggestions to improve our video.

  • Some of the shots at the start were fairly long and there wasn't much variance of different shot types, which could result in possible lack of appeal to the video from the audience.  A suggestion was to possibly add other footage onto the production footage. For example not just having the shot of the band but to incorporate shots that correspond to the verse of the music, in this case shots of the lead singer. 
  • Another suggestion that was made, was to create a collage of pictures that relate to the lyrics for example "Is this what they call love" we got footage of McDonald's where people like to eat food. As we already had a couple of stills in the music video it could be more effective to create a collage of pictures as it would last longer.  

    Monday, 22 November 2010

    Analysis of student Digipak

    Group 33

    This example of a digipak shows most of the main conventions of a digipak. The digipak promotes the artist through the front cover mainly showing the band members, with the band's name boldly written above the three members. 

    The digipak contains most vital information which a digipak requires such as: the track listing. The pictorial elements of the digipak are average, as they have managed to manipulate the colours. For example the picture of the artist is clear but they have also added affects which make it more interesting. This is very important from a advertising point of view, as by including logo's and pictures of the artist this will lead to an expansion in the popularity of the artist and the production companies in which she's connected with. This comes into the marketing perspective of her music which ultimately determines if the digipak itself is successful or not. The name of the band is clearly written which means that people could easily identify the digipak, rather than struggling to find it in the shop.

    Analysis of real magazine advert

    Magazine advert - 'Milwaukee at last'

    The name of the artist and album are not show clearly enough as they went to an extreme to manipulate the text, this is bad as an important part of a magazine article is to advertise and to promote the band/artist. The reviews and ratings of the album are unknown, and the record label branding is minute which could show that the relationship between the artist and the record label being unconvincing. The website address is too small and would make the reader have to really focus to read it.  The release date is clear and the pictures of the artist is at the required detail to sell the digipak/album.

    DSCN0151

    Analysis of student Magazine advert.

    Magazine article - Group 17

    The name of the artist and album are not show clearly enough as they went to an extreme to manipulate the text, this is bad as an important part of a magazine article is to advertise and to promote the band/artist.The reviews and ratings of the album are unknown, and there is no record label branding.
    The website address is readable which is always good for advertising the band, and therefore creating more sales.The release date is clear and the pictures of the artist is at the required detail to sell the digipak/album. Although it is good to use bright and different colours to draw people to look at the advert in this case the colours used in this magazine article make the band overall look amateur, as the colour variance is extreme making the text look a minute part of the advert when it should be standing out and clear to the viewer to consume.

    GROUP 17 Music Magazine Advert

    Wednesday, 17 November 2010

    Our Digipack

    Name of the artist: The Thrills

    Name of the album: I've Got a Thrill

    Track listling:
    Saturday Night
    Broken Dreams
    Time to leave
    Wake and break
    Superfly
    High on the beat

    Website address/Facebook Page:

    Record Label brand:
    Interscope

    Band members:
     Luke Bowers - Guitarist
    Luke Butcher - drummer
    Ollie Theunissen - main singer

    Real Examples of a digipak

    Digipak - Madonna

    This example of Madonna's digipak 'Music' shows most of the main conventions of a digipak. The digipak promotes the artist through the front cover mainly being the artist herself, with the artist's name boldly written underneath her face.

    The digipak contains most vital information which a digipak requires such as: the track listing, website links to the artist, credits of production, recording information and the writer of the tracks themselves. They excelled in using the pictorial elements of a digipak. For example the picture of the artist, the production logo's. This is very important from a advertising point of view, as by including logo's and pictures of the artist this will lead to an expansion in the popularity of the artist and the production companies in which she's connected with. This comes into the marketing perspective of her music which ultimately determines if the digipak itself is successful or not.

    As the artist is in the pop genre of music, this means that the stylish way in which the design of the digipak is vital. The stylish aspects come from the bright and colour coordination of the digipak and the colour of some text relates to each other. For example the picture of the Madonna with a pink hat is stylishly colour coordinated with the text 'music' and her name itself 'Madonna', conventionally in the feminine pink. There are subtle colours in the background of the front cover, but with the sun shining on her face it shows her importance to the digipak obviously, as she is the artist producing the music itself.
    Madonna_music_cassette_cover

    The Thrills - Saturday Night

     The Thrills - Saturday Night

    Monday, 8 November 2010

    Andrea's feedback on our music video

    From Andrea looking at our music video, she gave some suggestions of how we could improve the video:
    • One being to reduce the some of the shot durations, for example near the end of the piece there is the shot of Ollie on the bin. This lasts too long and could lead to the viewer getting bored of the same shot. The suggestion was to incorporate other footage or still shots to keep the flow and variance of shots.
    • Another suggestion was to add text to some of the shots. For example having the lyrics appear on the screen which could be effective as it is another style that we can put into our piece just like animation. 
    • With the animation in our piece, a suggestion was made to not just have one bit of animation but to keep it consistent by having more animation in later shots.
    However, there were good points that were identified, such as:

    • The ending of the music video was effective as the ending is like other music videos in that genre. In this case having the last shot of all the band members fading away. This relates to one of Goodwin's points of having genre characteristics.

    • The overall performance of the actors and how the shots were produced: the shots were varied to achieve the most marks possible and also the performance was accurate to the music and lyrics.

    • The footage was well lip synced to the music of the song.

    Tuesday, 19 October 2010

    Monday, 18 October 2010

    Filming day evaluation (14th october)

    Finding our locations and filming went very well. Their were no real problems, everything went to plan. We all arranged times to meet, and all got their on time. We also found new different locations such as; Ann Summers and Mcdonalds. These where perfect for good footage and also still pictures which we are going to add to our final footage.

    Thursday, 14 October 2010

    target audience and media texts they would consume

    The target audience are teens to mid age, both genders and which are Indie.
    the media text which we would expect them to consume are:

    SOCIAL ACTIVITIES-  we would expect our target audience to be interested in going to gigs, and anywhere connected with music.

    GAMES- we would expect our target audience to like guitar hero as its connected with the kind of music in which the band we are doing our music video on.

    TV- our target audience would watch programmes like skins, inbetweeners and other comedy series. also they are likely to watch TV channels like t4 and Dave.

    FILMS- they are likely to like films that the genre includes comedy.

    CLOTHING- likely to be very interested in looking stylish and are likely to be interested in creating different fashion. indie type clothes.

    BRANDS- likely to wear lots of g-star-raw clothing as they are connected to people who like to get fashion as early as possible as they are a leading brand.

    WEBSITES- they would use social networking services like myspace and facebook as they are extremely interested in meeting new friends and socializing.

    Teenager

    large-thethrills30

    28931885_bb5911c9aa

    Wednesday, 13 October 2010

    The Demands of the record label, representation and test shots.

    1. Our Artist is represented Through use of conventions used in other examples of their videos. Such as in 'Whatever happened to corey haim' video there are lots of mid shots of the lead singer, giving him visual attention whilst other band members can be seen in the background in some shots...

    Quiz

    Picture 6

    MoodBoard

    This is a moodboard that we created to show our ideas and express our creativity for our chosen song. As you can see we have used a variety of different colours, to show the conventions of the genre and the characteristics of the band. After research we have found that 'The Thrills' are not only random, but also imaginative.

    Moodboard

    Storyboard

    Storyboard.aspx

    storyboard2.aspx

    Project timeline

    timeline.aspx

    typical fan

    Our band is "the thrills".
    The thrills typical fan is a chilled out,  teen to mid age. the band appeals to both genders and fans tend to be a bit Indie.

    From looking at many of there friends on my space i came to a conclusion that they don't as such have a typical "fan" as they have a very wide range of types of people in their fan base. I feel this is as there music is not too extreme in any one way and does not really aim at a certain social group etc. There fans seem to be just people from lots of different social groups which are music lovers.

    Here is a screen grab of the different fans the thrills through myspace.

    Pictur






    Picture 5

    DVNO

    Monday, 11 October 2010

    DVNO

    13T1-32 prractise poster
    Above is our practise magazine poster for a song called DVNO by Justice. We tried to relate the poster to the video which was unique. The video consists of many colours and shapes that are original. We wanted to give it black and gold because it felt mysitcal and gave a sense of wonder.


    13T1-32 Practise Digipack
    Above is our practise digipack for a song called DVNO by Justice. Again our focus was to make the audience intrested in our product by its hidden mystery. The black and gold would make it stand our and relates to the successful video.

    Contacting The Band

    Picture 4

    Thursday, 7 October 2010

    Costumes

    Costumes:
    Ollie:
    Burgandy jumper,
    Brown jacket,
    Dark jeans,
    Brown shoes

    L Butcher:
    Dark hoody/jumper
    dark jeans
    trainers/shoes

    L Bowers:
    Dark Polo/Jumper
    Dark Jeans
    trainers/Shoes

    Des:
    Dark Polo/Jumper
    Dark Jeans
    trainers/Shoes

    SONG LYRICS

    Lyrics:
    Is this what they call love
    Is this what they call love
    Is this what they call love
    on a Saturday night?

    I’m just a man
    I’m just a man
    Not even a great one
    I’m too vain for greatness
    Is this what they call love
    on a Saturday night?

    Is this what they call sex
    Is this what they call sex
    Is this what they call sex
    on a Saturday night?

    Time for the night clubs
    Time for the night clubs
    Providing the soundtrack for
    Dry humping on dance floors
    Is this what they call sex
    on a Saturday night?
    Alright

    Is this what they call hate
    Is this what they call hate
    Is this what they call hate
    on a Saturday night?

    Broken BEER bottles
    Broken BEER bottles
    Thrown like American footballs
    Hey its just jocks high on hormones
    Is this what they call hate
    on a Saturday night?
    Alright
    Is this what they call hate
    on a Saturday night?
    Alright

    Tuesday, 5 October 2010

    ROC

    ROC-A-Fella records

    -founded by Jay-Z a talented Hiphop east coast rapper, Dame a producer and Biggs another producer.
    -main artists:
    Kanye west
    Sean 'Jay-z' Carter
    R-Kelly
    Linkin Park
    Cam'ron
    -Founded in 1996 in New York City
    -Began indepandly by Jay-Z's first album
    -Distributing Label - Def Jam owned by Jay-Z
    -B.I.G's producer DJ clerk backed Jay-Z for ROC
    -Various genres mainly Hiphop/R&B
    -Owns vodka company and printing company
    -Owns ROC-A-WEAR clothing

    Analysis of Dr.DRE's STILL DRE

    Still Dre - Dr.DRE



    Genre characteristics -
    Characteristics of the Hiphop/Westcoast funk genre are women, clothes , friends, money and cars.
    These examples are all within this video. Dre trys to portray his hard life but the luxuries he still gets. The cars, or lowriders, are typical of westcoast compton in california expressing a black, gangsta/ minority.
    The women are black and he decribes them as hoes' demorilising women. This is also another genre characteristic.
    Music/Lyrics -
    The music to lyrics proposed by Goodwin, suggest the beat runs along with items in the video. in this video he mode the bouncing of the lowriders in time with the beat of the track. Dr.DRE is known for his heavy beats and soft melody; a charateristic of the westacoast G' funk build by heores like DRE.
    Video/lyrics -
    The main link with the video to lyrics is "still got love for the streets" when he rides around the streets in his convoy of Gang in lowriders showing he hasnt changed from his ruthless, gangsta' life.
    Selling the artist -
    The way this video portrays DRE is, having a hard life and having to work hard to move to a better life. But he is adiment not to let his future forget his past.
    Voyerism -
    DRE uses women in a derogitory way, demorilising women for their bodies and sex. This is a common characterist of West Coast Hiphop.

    Monday, 4 October 2010

    Hype williams


    Themes:
    Hype Williams is a very common music video director, in the hip hop music industry, working with many well known artists such as:
    Jay Z
    Kanye West
    Will Smith
    Busta Rhymes
      Due to the hip hop genre he follows convention of hip hop, he is easily identified through his music videos.
      One of Hype’s main themes is the use of voyeurism (making the audience want to watch something they shouldn’t), one of Goodwin's six points to a successful music video.
      Another main theme of Hype uses In his music videos is the emphasis on the artists, (how the artist is included in many shots within the music video).

    Biography:
      Harold "Hype" Williams born 1970; Queens, New York, earlier known as simply HYPE, is an American music video and film director of African-American and Honduran descent. Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets.

       
    Apart from being a successful music video director, Hype Williams has also directed in a few feature films, for example; In 1998, he directed his first feature film, Belly.
      Runaway_Kanye_West_artwork

    kanye



    Hype has recently produced kanye west's Runaway film which is very successful.

    Research into music video

    A music video is a short film or video that accompanies a complete piece of music/song.
    Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

    In 1894 when sheet music publishers still ran the music business, Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song The Little Lost Child. Thomas projected a series of still images on a screen simultaneously with live performances in what became a popular form of entertainment known as the illustrated song. This has been termed the first music video. Even today, many music videos and much contemporary television still use series of still images accompanied by song.

    In 1964, The Beatles cemented their new found international fame by starring in their first feature film A Hard Day's Night, directed by Richard Lester.

    goodwins six points:
    • Genre charateristics
    • music/video
    • lyrics/video
    • selling the artist
    • intertextuality
    • voyeurism
    Our song's lyrics:

    Is this what they call love
    Is this what they call love
    Is this what they call love
    on a Saturday night?

    I’m just a man
    I’m just a man
    Not even a great one
    I’m too vain for greatness
    Is this what they call love
    on a Saturday night?

    Is this what they call sex
    Is this what they call sex
    Is this what they call sex
    on a Saturday night?

    Time for the night clubs
    Time for the night clubs
    Providing the soundtrack for
    Dry humping on dance floors
    Is this what they call sex
    on a Saturday night?
    Alright

    Is this what they call hate
    Is this what they call hate
    Is this what they call hate
    on a Saturday night?

    Broken BEER bottles
    Broken BEER bottles
    Thrown like American footballs
    Hey its just jocks high on hormones
    Is this what they call hate
    on a Saturday night?
    Alright
    Is this what they call hate
    on a Saturday night?
    Alright 

    Research into the mise en scene we are using

    Costumes: As "The Thrills' are seen as a typical 'Indy' band, we are going to try and follow the costumes and appearances of bands like; Oasis, U2 and The Killers. Most outfits are in dark colours, and are very formal. However due to the fact that 'the thrills' are reasonably 'random' we may decide to include a different use of bright colours, but in still a formal frame. Also as a group, we have decided to use fairly lights, which will be wrapped around us. This gives a cool effect, and yet again hints towards the random side of The Thrills.

    Props: After the constructive criticism we got, we have decided that including all our instruments as animation would be very very difficult. As a result we have decided to create our own life size instruments. These will be made with cardboard; The Guitar, microphone and a bass guitar. The use of animation limits the amount of props we need to use.

    Location: During the music video, we will be cutting to and from two different locations. These include; Back street of Cambridge and a rooftop in Cambridge. Yet again the use of bright animation and the dark streets of Cambridge, the location shouldn't be as important. The rooftop idea was influenced by The music video of 'U2' 'Where the streets have no name'

    TEACHER POST - Pitch Feedback

    I think you have set yourself a real challenge to animate instruments over live action of people playing. I would encourage you to do test footage of this technique as soon as possible to see how easy it is to do and whether it looks as good as you want it to.
    I am also impressed that you have thought about your magazine ad and digipak, these ideas could be described/drawn and blogged to improve your chances of good planning grades.
    It is very important that you think past your technical approach and do some detailed planning (i.e. storyboarding and timeline) to ensure that you have considered how it will look and exactly what footage you need to capture.
    Ensure your blog illustrates all of your ideas by having lots of images and videos.

    Great work so far, keep going.

    Wednesday, 29 September 2010

    Screenshots of The Thrills



    The Pitch.

    The Thrills - Saturday night

    Our idea is too create a music video consisting of Slight animation with the addition of normal black and white footage of the band. The animation will be the instruments I.e A drum kit, guitar and microphone which will be in colour.
    Also there will be specific pop-ups of animation that will flow in and out of the music video, the pop-ups will be linked to the lyrics.
    Another possible idea will be to locate the Footage of the band on a rooftop (in Cambridge).

    Research of The Thrills

    What type of performance is it?

    The Thrills current videos are band performances which are conventional  because the video shows a stereotypical band with camera focus onto them, but this band also uses unique and strange characteristics which help convey the genre in a weird but effective way. For example, in the video 'What ever happend to Corey Haim' the band are singing together with camera focus on them, however there are camerashots that contrast to the music in the video.


    How is the artist/band represented?

    In Most of The Thrills music videos, the lead singer has the most screen time and camera focus whilst the other band members are in the background but are still seen. This may have been used as it is a typical method with most bands in this genre e.g Oasis and The Verve.



    What is the Relationship between music and visual?
    The relationship between the music and visuals in most of their videos is thin. they are playing instruments during the video but it has nothing to support the beat of the song, or the violins in 'What ever happened to Corey Haim'

    What is the Relationship between lyrics and visual?

    There is a descrete relationship between the music and visuals in the video, as Most visuals in the videos contrast to what lyrics there are in the song. For example in 'What ever happened to Corey Haim' has nothing to do how the video is shown. camerashots are used of girls kissing men, people at a dinner party ect, which all have nthing to do what they're singing about.

    TEACHER POST - Blogs to include.

    TASK:
    Please ensure that you upload the following information/products that you have produced over the first 3 weeks to your blog.

    * Notes on the History of Music Video (include any examples you might find)
    * 'Sell your group member'- upload the poster you created to sell your group member, explain and justify the decisions you made in relation to the target audience you had in mind.
    * Include your lyrics for the song you made up to illustrate the conventions of your selected sub genre.
    * Include your presentation on the Auteur you researched.
    * Upload the magazine ad and digipak you designed for the unusual video you chose. Also embed the video these products are based on.

    If you worked in different groups to the group you are in now still include your work.
    DEADLINE: By Monday 4th October.
    Please ensure you are labeling your posts with the names of the group members involved in the post

    Monday, 27 September 2010

    Our Lyrics

    These were the lyrics I made for the Hip Hop genre.

    One, Two Three and to the Fo'
    Butcher, Bowers and Big T is at the door
    Bout to get a chick to check my flow
    but in this hood it aint shit but hoes.
    we ready to make an entrance so back on up,
    cuz you know we bout to rip shit up,
    growin up
    on the streets of the CPT
    with gangsta' heroes like the D.R.E
    Biggin up with my jewl-ery
    We gunna make you niggaz see!
    Im riddin in my caddilac,
    chillin with my dope sac,
    always looking over my back
    with a gat.
    you throwin up gang signs
    I aint even heard of ya
    BITCH! i shudda murdered ya
    hustling in compton cali-fornia!

    Music Choices

    Music Video Choice.

    Track 9 - Animation mixed with real life. We plan to use a band like video to this song with the guitars and drum packs ect as animation. We plan to locate this video in cambridge. Inspiration from personal creativity and songs such as 'The street with no name' by U2 and 'The Good Life' by Kanye West. With a use of black and white, in exception to the props; drum kit, guitar etc.

    Thursday, 23 September 2010

    analysis of Dr. DRE

    Dr. DRE's 'Nuttin but a G thang' is a good example of goodwins six points to a succeful video.

    • Genre Characteristics
    • Visual/Lyrics
    • Visual/Music 
    • Selling artist 
    • Intertextuality 
    • Voyerism
    DRE uses voyerism: uses woman in an objectifying way which is also a good example of genre characteristics. The Hip hop genre relys on examples of, 'chilling with homies', 'chatting up women' and 'representing your hood'. These statements are all involved in the vidoe. the location is at a compton swab meet in LA. The men are in shinny cars and luxurious chlothing and jewlery. They are 'spitting' their lyrics to the rap/producer DRE. Visuals to lyrics are exsemplified through actions of the men. It seels the artist as it shows new rappers who are introducing their name to the game!! 

    Analysis of 'The Good Life' By Kanye West

    Kanye West's video of the 'Good Life' represents Goodwins Points:
    • Genre Characteristics
    • Visual/Lyrics
    • Visual/Music 
    • Selling artist 
    • Intertextuality 
    • Voyerism
    His Successful video shows examples of these points. for example voyerism is expressed through the woman in seductive chlothing to objectify women. This is also an example of genre characteristics, The R&B Genre. The Chains, chlothing and expensive materials are conventional of the R&B genre.
    The whole video is a big example of selling the artist showing how he interacts with his life. It is also a good example of visual to lyrics as the words are shown on the screen. Some examples of intertextuality were: The locations described (LA, Miami, NY, Chicago ect)

    Research into Record labels: Major and independent.

    Roc - A - Fella Records (Major Record Lable)

    The foundation of this label occurred in 1996, it was founded by Shawn 'Jay Z' Carter and Damon Dash.
    The Record label started as a low level record company, but with close relations to high stars such as the Notorious B.I.G, the label proceeded to become recognised.
    With the success of the record label, albums such as 'Reasonable Doubt' By Jay-Z and 'Graduation' By Kanye West , who both are famous artists in the hip/hop genre, the record label became of of the most recognisable in that genre.

    Some famous artists under this record label are :
    • Jay Z
    • Kayne West 
    • R.Kelly
    • Memphis Bleek
    Other Media interests that Roc - A - Fella are involved in can be :
    • Rocawear clothing label in 2002 (A clothing brand)
    • ROC films released through Lions Gate entertainment. such examples are : Streets is watching (1998)
     
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